How did we end up here?

Elph Ceramics started as a Elph Store in Paddington in 2016 and since then we have transitioned to a regional e-commerce business. It's been a pretty big journey and we often ask ourselves, "how did we end up here?"

We were fortunate to be able to answer this question when we were invited to share our story with the new podcast Female Voices in E-commerce.

Hosted by the very talented Chana from The Shopify Women's Network and Owl & Monk, we talk about our story and our plans for the future. 

Our story, along with the story of other women in e-commerce, is available to listen wherever you get your podcasts.

How did we go from the City to the Country?


How did our neighbours go from a wine bar to chickens and cows?


Why did we switch Centennial Park for a country parkland?

Listen here